About this project
A greatly located building in very bad condition. An entire floor with B category offices. Low ceiling. No parking possibility. Expensive past acquisition. The aim was to make a profitable business plan with low cost investment and extra income. Our identity research led to a boutique type hostel with average bed pricing but lots of paying services and merchandising due to socially interactive programs. The building used to give place to the literature saloon of the Wohl sisters, a known meeting place for Hungarian Reform-age (the age of Revolution) poetry and cultural life. A strong and inspirative basis to build a brand on.