Charisma is not simply beauty, richness or power. Instead it is a set of skills which are able to inspire devotion in others and create attraction via character. Not only can this be found in people but also in specific locations, cities, and structures.
Singer Design’s mission is to research the creation of charisma in every project and to ensure its implementation into our architecture. We believe that our inspiration creates charismatic appeal which ultimately translates into value.
One of a kind architecture is: a product with strong and charismatic identity.
Successful product developments are not competition but instead great marketability, uniqueness, a superior sale price and value created.
During our work, we explore the charisma of the location, build a brand on it and design the overall experience of the product. As a result it will create desire emotionally and rationally either.
conceptual, operational and feasibility consulting and advisory
swot research and analysis of the human, environmental/process and market features of the location
proposal of project theme (purpose), exploitable theme-communicating services and overall design specifications
naming, brand identity design, staff uniform design, f&b experience design, sound and scent concept, artwork curation, equipment and accessory design, etc.
masterplanning, landscape design, architectural design, interior design, furniture design, general engineering
workflow specifications
control of design criteria
Our core team is made up of architects and designers. Our common ambition - "creating charisma by design” - is the result of more than a decade of mutual self-inspiration and a design philosophy tested by observations and experiences.
It is by the way of thinking and our special workflow that our core team interacts and leads in every project. We progressively extend our team to be able to design in international projects. Therefore, we work in partnerships to provide professionalism, trustworthy advisory, local experience and capacity.